It was back in 2019 when the current version of the Giant Reign was launched. While it was a good bike, it did come out at a time when Giant was still working out the 29er thing. As such, the Reign was a bit short on travel with a 160mm fork and just 146mm at the rear. Three years on, and Giant certainly hasn’t held back this time round. As well as featuring more travel, the Reign gets an all-new chassis for 2023 with in-frame storage, mixed-wheel compatibility, and loads of build options.

The 2023 Giant Reign
Purpose built for enduro riding and racing, the Giant Reign is designed to go up against the likes of the Norco Range, Canyon Strive and Trek Slash.
To match its competitors, the new Reign has received a substantial increase in suspension travel. It’s now equipped with a 170mm travel fork as standard, and it features 160mm of rear wheel travel courtesy of the Maestro dual-link platform.
While most Reign models will come standard with 29in wheels front and rear, it’s possible to set the bike up as a mullet. This is made possible thanks to a 3-position flip chip in the rocker link that offers a significant change in BB height to accommodate the smaller 27.5in rear wheel.


All-new frame
The 2023 Giant Reign will be available in both carbon and alloy variants. The frames feature a similar overall shape, and they utilise the same suspension design with a composite one-piece rocker link and a welded alloy lower link.
New for 2023 is the addition of in-frame storage. Brought over from the latest Trance 29, a hatch underneath the bottle cage mount provides you easy access to a hollow cavity in the downtube. The hatch uses a tool-free dial to lock it in place, and the included soft tool roll allows you to carry a tube and basic spares inside the frame.
The Reign also receives updated frame armour with a large rubberised guard covering most of the downtube, and a textured protector along the drive-side chainstay.
Giant is sticking with its 92mm wide press-fit bottom bracket shell, though we expect many will be happy to see the lack of any thru-headset cable routing. Speaking of, the Reign updates to the newer and more user-friendly bolt-in cable ports that we first saw on the latest Anthem.

Giant Reign geometry & sizing
The old Giant Reign wasn’t exactly outdated in terms of its geometry, but the new frame has made some key updates that bring it into line with the competition.
Depending on the flip chip position, the head angle comes in at 63.5-64.2°, while the seat tube angle clocks in at 78.3-79°. Reach has increased slightly, while the seat tube is a little shorter to provide more clearance with big-stroke dropper posts. The chainstays have gotten a smidge longer than the old bike, with the rear centre listed at 442-445mm.

As mentioned above, there’s a 3-position flip chip in the rearward pivot of the rocker link that provides Low, Mid and High positions. There’s a 5mm difference in BB height between each setting, providing a significant change to help riders tune the bike’s angles and ride height.
We like the addition of that middle geometry setting, which is lacking with the 2-position flip chip found on the latest Trance 29 and Trance X. We did occasionally find ourselves wishing for an in-between setting on those bikes, so it’d be great to see the new option available with the existing Trance range.


The new Giant Reign SX
There will also be a brand new Giant Reign SX for 2023. Designed for bikepark riding, the Reign SX is built around the same alloy frame as the standard Reign, though it comes with a dedicated mullet setup with a 29in front wheel and 27.5in rear wheel.

To suit its rowdier intentions, the Reign SX gets a 190mm travel dual crown Fox 40. This slackens out the head angle to 63.1° in the Low position, though you still have access to the Mid and High positions with the adjustable flip chip.
Out back is a DHX2 coil shock that features a slightly longer 65mm stroke (compared to 62.5mm on the standard Reign models), which increases rear travel to 165mm. Because of the extra travel, the Reign SX is only has clearance for a 27.5in rear wheel.
Since it’s built for lift-assisted riding, the Reign SX doesn’t come with a dropper post, and it also features a 10-speed drivetrain.

Giant Reign price & specs
There are currently five models in the 2023 Giant Reign lineup. Prices will start at $4,399 AUD for the Reign 2, and will go up to $8,999 AUD for the Reign Advanced Pro 1.
For riders who want to build up their own custom bike, Giant Australia will also have limited quantities of the Reign Advanced Pro frameset, which comes with a unique paint job and a Fox DHX2 coil shock.
Curiously there are no models equipped with Fox Live Valve, which has become a common sight on Giant’s latest full suspension models. Given that Giant Factory Off-Road Team riders have been racing this season with a prototype Fox RAD shock with wireless sensors, perhaps we’ll see another Reign model added to the lineup in the future with a few more electronic bits on it?
Conjecture aside, we’ve just got our hands on a Reign Advanced Pro 1 to put through the wringer over the next couple of weeks. We’re very curious to see how all the updates play out on the trail, so stay tuned for our in-depth review and video coming soon. In the meantime, check out the specs and prices on the full range below.

2023 Giant Reign Advanced Pro 1
- Frame | Advanced-Grade Carbon, Maestro Suspension Design, 160mm Travel
- Fork | Fox 38 Performance Elite, GRIP2 Damper, 44mm Offset, 170mm Travel
- Shock | Fox Float X2 Performance Elite, 205×62.5mm
- Wheels | Giant TRX 2, Carbon Rims, 30mm Inner Width
- Tyres | Maxxis Assegai EXO+ 3C MaxxTerra 2.5in Front & Minion DHR II DoubleDown 3C MaxxTerra 2.4in Rear
- Drivetrain | SRAM GX Eagle 1×12 w/32T Crankset & 10-52T Cassette
- Brakes | Shimano SLX 4-Piston w/220mm Front & 203mm Rear Rotors
- Bar | Giant Contact SLR Carbon, 20mm Rise, 800mm Width
- Stem | Giant Contact SL, 40mm Length
- Seatpost | TranzX, 30.9mm Diameter, Travel: 120-150mm (S), 140-170mm (M), 170-200mm (L-XL)
- RRP | $8,999 AUD

2023 Giant Reign Advanced Pro 2
- Frame | Advanced-Grade Carbon, Maestro Suspension Design, 160mm Travel
- Fork | RockShox ZEB Select, Charger RC Damper, 44mm Offset, 170mm Travel
- Shock | RockShox Deluxe Select+, 205×62.5mm
- Wheels | Giant AM, Alloy Rims, 30mm Inner Width
- Tyres | Maxxis Assegai EXO+ 3C MaxxTerra 2.5in Front & Minion DHR II DoubleDown 3C MaxxTerra 2.4in Rear
- Drivetrain | Shimano SLX 1×12 w/32T Crankset & Deore 10-51T Cassette
- Brakes | Shimano Deore 4-Piston w/220mm Front & 203mm Rear Rotors
- Bar | Giant Contact SLR Carbon, 20mm Rise, 800mm Width
- Stem | Giant Contact SL, 40mm Length
- Seatpost | TranzX, 30.9mm Diameter, Travel: 120-150mm (S), 140-170mm (M), 170-200mm (L-XL)
- RRP | $6,599 AUD

2023 Giant Reign Advanced Pro Frameset
- Frame | Advanced-Grade Carbon, Maestro Suspension Design, 160mm Travel
- Shock | Fox DHX2 Coil, Factory Series, 205×62.5mm
- RRP | $5,499 AUD

2023 Giant Reign SX
- Frame | ALLUX SL-Grade Alloy, Maestro Suspension Design, 165mm Travel
- Fork | Fox 40 Performance Series, GRIP Damper, 190mm Travel
- Shock | Fox DHX2 Coil, Performance Elite, 205x65mm
- Wheels | Giant AM 29in Front & 27.5in Rear, Alloy Rims, 30mm Inner Width
- Tyres | Maxxis Assegai EXO+ 3C MaxxTerra 29×2.5in Front & Minion DHR II DoubleDown 3C MaxxTerra 27.5×2.4in Rear
- Drivetrain | Shimano Deore 1×10 w/32T Praxis Cadet Crankset & 11-46T Cassette
- Brakes | SRAM Code R 4-Piston w/220mm Front & 200mm Rear Rotors
- Bar | Giant Contact SL Alloy, 20mm Rise, 800mm Width
- Stem | Truvativ Descendent Direct Mount, 50mm Length
- Seatpost | Giant Contact, 30.9mm Diameter
- RRP | $6,199 AUD

2023 Giant Reign 1
- Frame | ALLUX SL-Grade Alloy, Maestro Suspension Design, 160mm Travel
- Fork | Fox 38 Performance Elite, GRIP2 Damper, 44mm Offset, 170mm Travel
- Shock | Fox Float X Performance Elite, 205×62.5mm
- Wheels | Giant AM, Alloy Rims, 30mm Inner Width
- Tyres | Maxxis Assegai EXO+ 3C MaxxTerra 2.5in Front & Minion DHR II DoubleDown 3C MaxxTerra 2.4in Rear
- Drivetrain | Shimano SLX 1×12 w/32T Crankset & 10-51T Cassette
- Brakes | Shimano Deore 4-Piston w/220mm Front & 203mm Rear Rotors
- Bar | Giant Contact SL Alloy, 20mm Rise, 800mm Width
- Stem | Giant Contact SL, 40mm Length
- Seatpost | TranzX, 30.9mm Diameter, Travel: 120-150mm (S), 140-170mm (M), 170-200mm (L-XL)
- RRP | $5,699 AUD

2023 Giant Reign 2
- Frame | ALLUX SL-Grade Alloy, Maestro Suspension Design, 160mm Travel
- Fork | RockShox Yari RC, Motion Control Damper, 44mm Offset, 170mm Travel
- Shock | RockShox Deluxe Select+, 205×62.5mm
- Wheels | Giant AM, Alloy Rims, 30mm Inner Width
- Tyres | Maxxis Assegai EXO+ 3C MaxxTerra 2.5in Front & Minion DHR II DoubleDown 3C MaxxTerra 2.4in Rear
- Drivetrain | Shimano Deore 1×12 w/32T Crankset & 10-51T Cassette
- Brakes | Shimano Deore 4-Piston w/220mm Front & 203mm Rear Rotors
- Bar | Giant Contact SL Alloy, 20mm Rise, 800mm Width
- Stem | Giant Contact SL, 40mm Length
- Seatpost | TranzX, 30.9mm Diameter, Travel: 120-150mm (S), 140-170mm (M), 170-200mm (L-XL)
- RRP | $4,399 AUD
